Learn how eCommerce automation helps you increase sales and enhance customer experience.
Use the WayMore eCommerce marketing automation platform to provide shoppers with timely messages to notify them about changes in order status, payment confirmation, and abandoned cart reminders. Use welcome email automation to make lasting first impressions and send them back-in-stock notification to get them back to your store.
The booming eCommerce industry presents a few challenges for retailers now that consumers have more options to choose from:
Cart Abandonment
On average, 69.57% of online shopping carts go abandoned, making it one of the biggest challenges for eCommerce retailers to tackle. This could be due to a variety of reasons – from unexpected extra costs and complicated checkout processes to lack of trust in the website.
Order Fulfillment
Getting people to place orders on your website is only half the job. You also have to fulfill those orders and make sure that your customers get the products they paid for. Ecommerce retailers may face challenges fulfilling thousands of orders day in and day out.
Inventory Management
It’s challenging to get quick updates about your inventory status such as when a particular item is out of stock, when there are limited sizes available, and more. What’s even more challenging is providing online shoppers with real-time updates that align with your actual inventory.
Omnichannel Retail
With consumers using multiple devices and platforms to shop, eCommerce retailers now face the challenge of seamless omnichannel retail. They have to make sure that their customers can easily purchase their products through an array of channels.
Customer Retention
One of the biggest fears plaguing eCommerce retailers is losing their customers to the competition, especially since 55% of consumers will switch brands if they’ve had multiple bad experiences. This brings on the need to deliver memorable experiences that keep your customers coming back for more.
Increasing Revenue
Of course, there’s also the challenge of growing your revenue. eCommerce retailers have to constantly look for opportunities to increase their sales, attract more customers, and eventually see exponential growth.
What WayMore can do for you
Here’s what you can get from using the eCommerce automation software from WayMore:
WayMore provides you with accurate purchase behavior tracking, allowing you to get a better understanding of who your customers are. Use these insights to create advanced customer profiles and deliver personalized campaigns tailored to each customer.
Advanced Customer Profiling
Decreased Cart Abandonment Rates
WayMore lets you send out automated emails to remind customers about items they’ve forgotten in their shopping cart. This significantly lowers your cart abandonment rates while increasing sales.
By reaching out to your customers at the right time and sending offers that align with their interests and purchase history, you can convert them more easily and increase your sales.
Increased Sales
Effective Up-Selling & Cross-Selling
With accurate purchase behavior tracking and advanced customer profiling, WayMore allows you to effectively up-sell and cross-sell products that are most relevant to each customer.
Save time Save money
...focus where it matters
With the ability to automate a majority of your customer communications, WayMore enables you to save time and resources. It allows you to do more with a smaller workforce, thus helping you cut costs.
By sending out automated cart abandonment emails and payment failure notifications, WayMore simplifies the process of recapturing sales that you’d have otherwise lost. Not to mention the automated re-engagement emails sent to customers who haven’t shopped in a while.
Increase Repeat Sales
Satisfied customers are more likely to come back and buy again. In addition, regular newsletter marketing and back-in-stock notification messages will give them a reason to make repeat purchases.
Increase Customer Loyalty
& Satisfaction
WayMore lets you automate your customer communications – from purchase follow-up to newsletter marketing. And as you proactively provide your customers with the information they need, you enhance their experience and satisfaction. This further contributes to increased customer loyalty.
This is how WayMore Fixes Your eCommerce Snags
10 eCommerce Marketing Automation Solutions from WayMore
At WayMore, we understand that the needs of different businesses may vary by industry, size, growth stage, and much more. So the above automations may not necessarily meet the unique needs of your company. If these 10 automations don’t work for you, WayMore also offers tailored ecommerce marketing automation solution to fit your precise needs.
We bring you custom ecommerce marketing automation solutions personalized for each business and tailored to tackle their unique challenges.
What’s WayMore?
WayMore is an eCommerce marketing automation platform that enables you to seamlessly communicate with your customers, promote your products, and enhance their experience. It fuels your eCommerce marketing efforts using tools like:
Advanced tracking and analytics
To accurately visualize your clients needs and traits.
Two-factor authentication with fallback options
To help you meet the highest security standards
GDPR-compliant form integrations
To design user satisfaction surveys or simplify procedures
Automated eCommerce email marketing workflows
"Success" recipes to nurture your client base and help you grow
Virtual numbers
To make your more accesible than ever
Custom eCommerce marketing automation solutions
To provide maximum flexibility and make sure it suits exactly into your business needs
Omnichannel
Compatibility
It also empowers you to adopt seamless omnichannel retail through the following channels:
SMS
Email
Messaging apps
Chatbots
Voice
Push notifications
WayMore Platform Integrations
The advanced eCommerce automation API allows easy integration with multiple platforms including:
If you would like to find out more about WayMore, please click the button below and we will contact you for a detailed and personalised demo. Thank you for looking into marketing automation.
Our eCommerce automation platform enables you to speed up your order fulfillment process by instantly notifying you about new orders.
2: Get Notified about New Registrations
2: Get Notified about New Registrations
Get an instant update when someone creates an account, so you can add them to your eCommerce email automation workflow and nurture your relationship.
3: Get Timely “Out of Stock” Alerts
3: Get Timely “Out of Stock” Alerts
Know when it’s time to update your inventory and restock certain items with instant alerts that notify you about items going out of stock.
4: Provide Customers with Login Info
4: Provide Customers with Login Info
Make sure your customers never face any trouble with logging into their account by setting up ecommerce email automation workflows that provide newly-registered shoppers with their login info.
5: Send Out Order Confirmation Messages
5: Send Out Order Confirmation Messages
Reassure your customers about their purchases with an automated purchase follow-up message confirming that they’ve successfully placed an order.
6: Notify Customers about Changes in Order Status
6: Notify Customers about Changes in Order Status
Enhance customer experience by proactively notifying them about any updates on their order. Set up eCommerce email automation workflows that alert your customers about the latest changes on their order status – whether it’s being prepared, shipped, or on its way.
7: Send Out Payment Confirmation Messages
7: Send Out Payment Confirmation Messages
Give further reassurance to your customers by notifying them when their payment goes through or vice versa, so they can quickly update their payment and get their orders delivered on time
8: Remind Shoppers about Abandoned Carts
8: Remind Shoppers about Abandoned Carts
Row your sales by proactively sending out automated reminder emails when a shopper has a full cart but hasn’t completed their purchase even after 3 days.
9: Notify Customers about New Products
9: Notify Customers about New Products
Use eCommerce email marketing and newsletter marketing to provide your customers with the latest products you have in stock. Create email automation workflows and eCommerce email templates that you can customize with the most relevant products and categories for each recipient.
10: Greet New Customers with a Warm Welcome
10: Greet New Customers with a Warm Welcome
Make a great first impression with welcome email automation for every new customer that registers on your website. WayMore eCommerce marketing automation lets you send an automated welcome email to greet your latest customers and welcome them into your community.